Google Business Booster

Is Google My Business worth it?

Formerly known as Google My Business, the revamped Google Business Profile is a potent tool for local businesses seeking increased online visibility. The burning question: Is it worth the effort? The resounding answer – absolutely! Here’s why:

Google Local Search Insights:

• 90% of local searches occur on-line.
• 97% of people utilize Google Maps to discover local businesses.
• 90% of consumers read on-line reviews before visiting a business.
• 72% are more likely to visit a business with a robust Google Business Profile.
• Businesses with complete profiles are 2.4 times more likely to be found in search results.

What Is Google Business Profile? It’s your free business listing featured on a Google SERP (Search Engine Results Page). Typically nestled in the local pack (or map pack) between ads and organic results, it’s where you want your business to be. An optimized profile showcases full details when clicked and can be directly accessed by searching for the business name.

Why Use Google Business Profile Alongside Your Website? While it’s an excellent tool for getting your business on the map, it doesn’t replace your website. Instead, it complements it and can significantly drive more traffic to your local business.

Getting Started: Claim and Optimize Your Profile Whether creating or claiming, a Google Business Profile is crucial. Check if it already exists by searching your business on Google. If found, click ‘Own this business?’ to start the claiming process. If not, create one. The anatomy of your profile encompasses various sections, each playing a vital role in optimizing your local presence.

Step 1:

Complete Information Accurately fill in every relevant section of your profile, providing comprehensive details about your business. Don’t overlook category-specific features, as these can set you apart within your industry.

Step 2:

Photos Choose a captivating logo and cover photo. Regularly upload new photos to showcase your business offerings and establish a genuine connection with potential customers.

Step 3:

Reviews Encourage customers to leave reviews and respond promptly. Positive reviews, when accompanied by thoughtful responses, carry substantial weight in local search rankings.

Step 4:

Updates Publish keyword-rich customer updates weekly to keep your audience informed and engaged. Share promotions, events, and valuable content to enhance your profile’s visibility.

Step 5:

Monitor Regularly review performance insights provided by Google Business Profile. Track interactions, calls, messages, bookings, directions, and website clicks. Use this data to make informed decisions for ongoing improvement.

Bonus Step

Website: Optimize your website for local search. Consider factors such as keywords in landing page titles, dedicated pages for each service, and internal linking. This boosts the overall local ranking of your Google Business Profile.

In conclusion

Google Business Profile is an indispensable asset for local businesses. It’s a dynamic platform that, when utilized effectively, significantly improves your on-line presence, drives engagement, and attracts more customers. Don’t miss out on the opportunity to leverage this free and powerful tool to enhance your business’s visibility in the local market.