News & Views

Each new year, you can’t avoid the ‘new year, new you’ promotions, and the endless resolutions that people set for themselves to achieve new things…everything from eating more healthily and doing...

Creating a solid brand, with strong foundations is much more than just a creative brainstorm. The branding process is a combination of investigation, strategic thinking, project management and...

A couple of years ago I looked at a few things you may want to consider if you are looking for the right time to rebrand. I thought it may be useful to update the article, to expand a little on the...

So you’ve recently had your website developed; it looks great, the launch went smoothly and you’ve had great feedback from all of your clients and customers. You won’t need to look at it again for...

I have quoted this before, but it is relevant to today’s topic: “Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon No matter how hard you try to manage...

If you have a brand identity to be proud of, you want to display it at its best in every instance. One of the largest formats it will be used in, is at events and exhibitions, where passers-by will...

If your business has a regular need for graphic design, it may be a consideration to employ a designer or utilise the skills of an existing member of staff. However, both of these come with their...

Branding guidelines are the glue that holds your brand identity together; it holds the key to consistency and integrity of the brand. I have come across so many companies that do not have branding...

Colour theory is a central and often overlooked area of design, but it is paramount when it comes to branding. In an ever-growing marketplace, it’s more crucial than ever for businesses to...

It is important for your branding to give out the same message wherever it is seen or heard. For your visual identity, that means that consistency and quality are key. In the digital age, it is...

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed; but have you ever considered that the font type you choose for your...

Having worked with design and print for many years, one of the areas I have a wealth of experience in is all the different print finish options available and the challenges that they present if not...