News & Views
from hyphen
Branding = Reputation: Show Your Clients You Care
One of the best ways to create and maintain a good reputation is to show your customers or clients that they are valued. Branded gifts say a lot about your company and whatever you choose should be...
The Importance of Your Printed Materials Matching Your Brand Style
To create and maintain a strong, professional image in the eyes of customers, all aspects of your branding must reflect your brand style, right down to the type of paper you choose. I spend a lot of...
Branding Myths
One of the reasons that branding is such a minefield for businesses is that there are so many branding myths out there. So I thought it would be good to try to dispel some of these, to help you...
Your competitors…what are they doing and what makes you different from them?
Most companies know that they need to differentiate themselves from their competitors, in order to gain competitive advantage in the marketplace. But how often do you take a look at what your...
Tips for designing or building your website
If you’ve decided to start a new website, or just update your current site it’s a great opportunity to create something that gives a good first impression. It can also serve as a gateway for your...
Brochures for your business
Creating a brochure design and making them effective is no easy task. I can imagine most of you pick up some sort of brochure every week. From one end of the scale; that avid take-away menu posted...
What is a blog?
A blog, put simply is a personal journal published live on the web consisting of posts usually displayed in reverse, so the most recent posts appear first. The Internet is fast becoming a more...
What makes a customer leave a website?
Attracting customers to your website in the first place can be difficult enough, but once there, it can be even more difficult to keep them. So what steps can you take to ensure you are not giving...
WordPress – a brief introduction
WordPress is the most popular blogging tool on the web and is used by millions of people worldwide. It uses a Content Management System (CMS) allowing users to control their content in a simple and...
5 reasons why a website is vital for business
Theres a lot of hype these days with social marketing and blogging. Most businesses have a Twitter or Facebook account, and some have separate blogs. So, the question is often asked why should you...
Is your website backed up and do you have access to it?
Each year more and more importance goes to websites. They are used for so many functions from marketing and ordering to displaying information. However what would happen if your website was not...
What makes a customer read your leaflet?
I see it so many times when I’m out and about… a pile of leaflets in a cafe or shop. It has obviously been designed in Word, they’ve slapped on some contact details (sometimes corrected afterwards...
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